Mural, App. 10 x 11 ft.
This mural was inspired by Attitude’s multi-colored hop logo, with the intention of creating a hyper-realistic image of the logo “exploding”. The intention of this mural was to further enhance the branding of the brewery while providing a space for customers to take photos.
The text is an altered version of the text of the Attitude logo, using a slightly bolder font while still incorporating the color “wave” from the original logo. The concept of the mural was made in collaboration with the owner and head brewer. Production of the mural began in October of 2022 and was completed in April of 2023.
The mural is approximately 10 feet high and 11 feet wide, and was hand painted with acrylic paint.
Attitude Brewing Company is a brewery in the Logan Heights neighborhood of San Diego, California.
The Pils, Bitte! can label was designed in collaboration with the master brewer who created the recipe for the award-winning beer. The can design is a play on the the beer name (Pils, Bitte! is German for Pilsner, Please) and takes inspiration from vintage German beer posters.
A great amount of time and discretion went into the coloring and transparency of the beer, as well as the foam to showcase the most realistic image of a true German Pilsner.
Pils, Bitte won a Bronze Medal at the 2022 World Beer Cup.
The Nostalgic can label was designed in collaboration with the master brewer who created the recipe.
The can design pays omage to technology, gaming systems and other electronics from the 80’s and 90’s.
The blue coloring mimics the classic blue Bic pen, and the lined paper background is meant to evoke a sketch-like feel to the design.